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4 THINGS TO DO BEFORE CREATING CONTENT

For RTW, Bespoke, and Made-to-Order Designers

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Step 1: Pause & Refocus

Get your foundation right and set SMART goals for your business.

Before you start working on anything, it is important to decide on where you are heading. Set business goals that are Specific, Measurable, Attainable, Realistic and Time-bound. You can't reach your destination if you don't know where you are going.

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Things you can do:

  • Think about how far your fashion brand has come since you started it

  • Ask yourself what you want your fashion brand to be known for

  • Decide who you want to work with [brides, wedding guests, new mothers, graduands, corporate baddies etc.]

  • Decide what designs you want to work on [Two-pieces, dresses, shorts, suits etc.]

  • Write down your business goals for the next 90 days [For e.g. sell 100 pieces of Aniba skirts on Instagram by December 2026]

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Step 2: Review What Matters

If you have already been posting content on Instagram and TikTok, spend sometime going through your old content to uncover:

  • what you have tried so far that hasn’t worked

  • what you have tried so far that has worked

  • questions that your customers have been asking over and over again

  • positive feedback from your customers on your designs and service

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Don't forget to review your bio, profile picture, contact details, links and WhatsApp Catlogue.

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Step 3: Make a Plan

Come up with a simple content system to help you create content every week for your business.

A content system is made up of simple steps that you can take daily/weekly/monthly to produce content consistently for your fashion brand.

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A simple content system could be:

  • Mondays: Search for content ideas and write out scripts to show off your collection

  • Wednesdays: Plan out content shoot day and clear out and arrange content shoot space

  • Thursdays: Shoot content for the week/month

  • Fridays: Edit videos and schedule when completed

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Step 4: Take Action

Join 19 other fashion designers at The REST Experience - a brunch curated for you to build the foundation for your RTW, Bespoke or Made-to-Order brand.

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The REST Experience is designed to help you learn how to properly structure your fashion business, set up a custom content creation system for your brand and deal with mindset blocks which are keeping your brand small.

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You don’t have to keep figuring out your brand content alone. Come and let’s do it together over good food, with genuine conversations in a room full of people who just get it.

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Tap the Join the Waitlist button to get more details about the event

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